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MS Dhoni, together with wife SakshiDhoni, shares his smile & stories of inner strength in the latest TVC for Colgate’s ‘Andar Se Strong’ campaign Posted On 12th March 2019 : Posted By VISHAL MEDIA
MS Dhoni, together with wife SakshiDhoni, shares his smile & stories of inner strength in the latest TVC for Colgate’s ‘Andar Se Strong’ campaign
...which highlights how Colgate Strong Teeth toothpaste adds natural calcium to one’s teeth, making them Andar Se Strong
Raipur, 12th March 2019 : Colgate-Palmolive (India) Limited, the market leader in Oral Care, launched a new TVC featuring cricketer MS Dhoni, along with wife SakshiDhoni, as part of Colgate Strong Teeth’s ‘Andar Se Strong’ campaign, which emphasizes that Colgate Strong Teeth toothpaste adds natural calcium to one’s teeth, thereby making the teeth strong from within.
In his characteristic calm style, the sports supernova - while sharing the screen space with his wife - talked about his inner strength that helped him in both his personal and professional journey. Speaking about getting through tough times and making demanding decisions, Dhonirecalled the time his daughter Ziva was born - while he led the Indian team during the World Cup. The couple talks about how it was an extremely hard choice that Dhoni made to stay with the team and focus on the challenge at hand -- a display of his inner strength.
Mr. IssamBachaalani, Managing Director, Colgate-Palmolive (India) Limited said, “The ‘Colgate Andar Se Strong’ campaign further reinforces our commitment to providing the most advanced oral care solutions to meet the everyday needs of Indian consumers. MS Dhoni is an exemplary personality and we are proud of his association with Colgate. We launched the ‘Colgate AndarSe Strong’ campaign on our flagship brand Colgate Strong Teeth, with DeepikaPadukone and MS Dhoni as the ambassadors, who speak of how their smile reflects their inner strength… and how it helps them go forth in challenging times.
As a brand, Colgate Strong Teeth toothpaste adds natural calcium to one’s teeth, making the teeth strong not just from the outside but also from within.”
The ‘Andar Se Strong’ campaign was launched in November 2018 with a tvc featuring actress DeepikaPadukone, along with her mother. By accentuating the significance of inner strength and its reflection in the form of a smile, the brand conveys how Colgate Strong Teeth guards one’s smile by adding natural calcium to the teeth, making them Andar Se Strong.
About Colgate-Palmolive (India) Limited: Colgate-Palmolive (India) Limited is India’s leading provider of scientifically proven oral care products with multiple benefits at various price points. The range includes toothpastes, toothpowder, toothbrushes and mouthwashes under the ‘Colgate’ brand, as well as a range of personal care products under the ‘Palmolive’ brand name. Colgate has been ranked as India’s #1 Most Trusted Brand across all categories for seven consecutive years from 2011-2017 by Brand Equity’s Most Trusted Brands Survey. To know more about Colgate, please visit www.colgatepalmolive.co.in
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