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CEAT launches Gripp X3– Everlasting Grip Tyres for motorcycles in India
Raipur, 17th October, 2018: Leading Indian tyre manufacturer CEAT Ltd today, announced the launch of its new range of Gripp X3 – Everlasting Grip tyres that cater to the motorcycle segment in India.It is a first of its kind product that has been launched pan India. The core benefit of Gripp X3 is its ‘Everlasting Grip’ which means that the tyre continues to maintain the same level of grip on the road, throughout its lifetime. In the initial phase of the launch the tyres will be available for 100 cc – 125 cc motorcycles.The tyre will soon be available for 150cc+ bikes.
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CEAT Gripp X3 tyres are precisely designed to provide a safer riding experience to the bike rider. The tyres deliver an everlasting grip with the help of Dual Compound Technology. Whether the tyre is new, partially worn out or old, the traction of the tyre on the road remains the same.The tread area of the CEAT Gripp X3, features dual rubber compound. This Dual Compound construction ensures that despite the tread wear, the tyre continues to grip the road with the same effectiveness as that of the new tyre. This Everlasting Grip action is effective even up to 80% tyre wear, thus providing complete confidence and safety to the rider throughout the lifetime of the tyre.
Commenting on the launch, Mr. Nitish Bajaj, Sr. Vice-President, Marketing, CEAT Ltd said “We are pleased to announce the launch of CEAT Gripp X3 – Everlasting Grip Tyres in India. With these tyres, we hope to create a new benchmark in the motorcycle tyre space. CEAT has once again delivered on its Vision of Making Mobility Safer and Smarter Every day, through Gripp X3. Gripp X3 effectively addresses the consumer pain point of reduced tyre grip as the tyre wears out and becomes old. With the Everlasting Grip feature, the rider can now remain confident of riding on varied road terrains, no matter how new or old his tyre is. With an exceptional long lasting grip, we are sure the new range of Gripp X3 tyres will become the first choice for the consumers seeking superior grip that lasts a long time.”
CEAT Gripp X3 tyres are available with authorized CEAT Shoppes, CEAT dealers and distributors at key markets across the country.
About CEAT Ltd (www.ceat.com):
CEAT, the flagship company of RPG Enterprises, was established in 1958. Today, CEAT is one of India’s leading tyre manufacturers and has strong presence in global markets, and has a capacity of over 95,000 tyres per day. CEAT offers the widest range of tyres to all segments and manufactures world-class radials for: Heavy-duty Trucks and Buses, Light Commercial Vehicles, Tractors, Trailers, Cars, Motorcycles and Scooters as well as Auto-rickshaws. CEAT enjoys a major market share in the light truck & truck tyre market and its tubes and flaps are renowned for their superior quality and durability.
RPG Enterprises (www.rpggroup.com):
Mumbai head-quartered RPG Enterprises is one of India's largest industrial conglomerates. With over 15 companies in its fold, the group has a strong presence across core business sectors such as Infrastructure, Tyre, IT and Specialty. Established in 1979, RPG Enterprises is one of India’s fastest growing business groups with a turnover a turnover in excess of Rs 20,050 crore.
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