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Big Bazaar launches India’s first LIVE ‘cook along’ channel with Youtube Posted On 22nd December 2018 : Posted By VISHAL MEDIA
Big Bazaar launches India’s first LIVE ‘cook along’ channel with Youtube
~Answer to every household question ‘aaj khaane mein kya hai?’~
~Interact with the chefs and try something new every day~
Raipur, Dec 22nd, 2018: Home chefs in every household across all regions face one common question everyday; ‘aaj khane mein kya hai’ or ‘aajkhaanemeinkyabanao’. As one of the most loved brand in the country, Big Bazaar solves this problem by introducing India’s first LIVE ‘cook along’ channel with Youtube.
Big Bazaar’s ‘cook along’ will be first of its kind platform where all home chefs and food lovers can watch and cook new dishes at the same time every single day, starting on 5pm on 24th December on Big Bazaar Youtube Channel. Adding some masaledar tadka, these dishes will be prepared by some of the finest celebrity chefs in the country.
Through Big Bazaar’s ‘cook along’home chefs can directly interact with the chefs as they prepare the dishes. The chefs will answer all their questions, clarify all their doubts and sharetips that will help them easily master restaurant style cooking. ‘Cook along’ will also demonstrate recipes themed on special occasions and festivals to help all Indian homes participates in the festivities.
Launching Big Bazaar’s ‘cook along’ Sadashiv Nayak, CEO, Big Bazaar says, “We are happy to introduce ‘cook along’ to all home chefs across the country. Everyone likes to try some new dishes, however this is a major task for the one who is preparing the food. Cook along is a one stop kitchen guide that will help you cook easily without memorizing the recipes. Most importantly, it solves the question of aaj khaane me kya banau.”
Further easing out the cooking process, Big Bazaar’s ‘cook along’ will soon introduce ‘Recipe Kits’ of the dishes that will be prepared the next day. These recipe kits will include all the ingredients that are needed to prepare the dish. Recipe kits will also be available at the nearest Big Bazaar store for the convenience of the consumers. Apart from this, Big Bazaar will also launch LIVE cookery studio where customers can witness LIVE demo by local chefs and also participate everyday.
About Big Bazaar
Big Bazaar is the flagship hypermarket retail chain from Future Group and is present in over 350 cities across the country. The Group also operates Big Bazaar GenNxt which integrates superior shopping experiences with innovations such as interactive digital screens, sit-down checkouts and smart customer service. With its motto of ‘Making India Beautiful’, Big Bazaar ensures that it caters to its customers daily shopping needs by providing a wide range of best quality products all under one roof. Big Bazaar promises to offer the ‘Har Din Lowest Price’ with a massive price drop on over 1,500 everyday-use items at all the stores in the country.It also offers a host of value-added services like home delivery, fast billing and grinding flour amongst others. Big Bazaar has created mega shopping properties like Sabse Saste Din, Public Holiday Sale, Smart Search, Wednesday Bazaar and Great Indian Home Festival which empowers the customers to shop the best at the lowest price. Through ‘Future Pay’ digital wallet, Big Bazaar provides its consumers with cash credits that can be redeemed for future purchases at all its stores in the country.