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CEAT launches ‘BIKE AMBULANCE’ & ‘TYRE KI KUNDALI’ at RajimKumbhMela
Posted On 20th February, 2020 : Posted By VISHAL MEDIA


CEAT launches ‘BIKE AMBULANCE’ & ‘TYRE KI KUNDALI’ at RajimKumbhMela


Raipur, 20th February 2020 : One of the leading tyre manufacturers in India, CEAT Ltd launched two new services – ‘Bike Ambulance’ and ‘Tyre Ki Kundali’ at RajimKumbhMelamela in Gariyaband district, Chhattisgarh with a continuous commitment to focus on safety and innovation. Beginning from 11th to 21st Feb 2020, these services will offer various benefits at the mela which is visited by thousands of visitors daily.
The ‘Bike Ambulance’ service will provide quick pre- hospital response inside the melawhere vehicle movement is not allowed due to excessive crowd.CEAT’s Bike Ambulance is equipped with all the required medical facilities and is strategically located to assist the patients in case of any medical emergencies. CEAT Tyres stands for safety and the bike ambulances fitted with a siren and revolving lights is the perfect solution when things get chaotic at such an event. With First Aid facility, availability of supervisors to handle the emergency number and 2 paramedics to attend to the patients any medical emergency can be well managed.

CEAT Tyres have also launched CEAT ‘TYRE KI KUNDALI’ a dedicated stall set up spread across 1000 sqft at the mela. CEAT’s Tyre Ki Kundali offers the riders an opportunity to get their bike tyres thoroughly checked by the technicians. Strategically located at the main parking area of the mela, the visitors are invited via audio announcements encouraging them to visit the Tyre Jyotish. The stall is equipped with 5 Tyre check-up points with Tyre technicians and 2 visitor facilitation assistants. The parameters for inspection will include; NSD, Tread wear (Tyre kilakir), Air Pressure, Damages, and predicting any future issues enabling the rider to take corrective actions to ensure its long life. Not just this, each bike owner will be given recommendations on changing their tyres and a CEAT local dealer representative will be available at the site for immediate tyre changes. Each bike owner will be handed over Tyre Kundali print out, Tyre care Maha-mantra and branded giveaways.

Speaking on the launch, Mr Amit Tolani, Chief Marketing Officer, CEAT Tyres Ltd said. “At CEAT Tyres we have always stood for safety and innovation, and hence introduced two of the most beneficial and functional initiatives at the RajimKumbhMela. While CEAT’s Bike Ambulance will provide medical assistance during emergencies; CEAT’s ‘Tyre Ki Kundali’ will provide a much-needed consultation and guidance to the bikers. With over 10,000 devotees attending daily, the mela allows us to promote the brand and engage with consumers who are present in large numbers.”

About RajimKumbhMela:

Situated at the outskirts of Rajimin Chhattisgarh, the mela is celebrated from 11th to 21st Feb 2020. With a daily footfall of over 10,000 devotees, the melais known for its regular archanas at the temple site with thousands of locals, tourists, devotees and sadhus being part of the yatras.

About CEAT Ltd (www.ceat.com):

CEAT, the flagship company of RPG Enterprises, was established in 1958. Today, CEAT is one of India’s leading tyre manufacturers and has a strong presence in global markets. CEAT produces over 35 million tyres a year and offers the widest range of tyres to all segments and manufactures world-class radials for; heavy-duty trucks and buses, light commercial vehicles, earthmovers, forklifts, tractors, trailers, cars, motorcycles and scooters as well as auto-rickshaws.

About RPG Enterprises (www.rpggroup.com):

RPG Enterprises, established in 1979, is one of India’s fastest-growing business groups with a turnover of US$ 4 Billion. The group has diverse business interests in the areas of Infrastructure, Tyres, Pharma, IT and Specialty as well as in emerging innovation led technology businesses.

Above Business Release Sourced by Citiesbazar through
VISHALMEDIA (P.R.Agency), Mobile 098266-23100, Email- pr@vishalmedia.com

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