Unique engagement zones set up across Ford dealerships to spread the message of road safety from November 14 – November 25
Specially designed board games to engage and educate children about road safety signs and behaviour; To be supported with painting, quiz competition and shop-floor visit(s)
Activation in continuationwith Ford’s continued efforts to raise awareness about road safety amongst children and parents; Advocating for safer and saner roads
Raipur 19th November, 2018: To drive home the message of being safe and sane on roads, Forddealerships across India will support special on-ground engagement zones for children during November 14 – November 25, 2018.
Extending the spirit of Children’s Day, the specially created engagement zone look to educate children about road safety signs and behaviour using fun and games. The star attraction of the engagement zone will be a Road Safety board game, depicting a road with traffic signals. Children will be able to play the game with their parents while their favourite Ford gets serviced at the dealership.
Otherengagement(s) at Ford dealerships will include painting, quiz and Word-finder exercise, also on the theme of roadsafety.
Children visiting the dealerships will also be given the tour of the service area, wearing safety gear especially made for them, and play the technician. In return of their participation, children will be given a gift hamper of safety kits including a safety champion badge, and a board game on road safety.
“From providing the best of safety technology in Ford cars –to– encouraging drivers to be courteous to others while driving and follow rules, we believe in making every effort possible to ensure that every family travels safely,” Said Anurag Mehrotra, President & Managing Director, Ford India.
Ford has been at the forefront of raising awareness on issues concerning road safety and recently associated with Indian Road Safety Campaign (IRSC), earlier this year. Under the umbrella of Ford #Cartesy, the awareness campaign reached out to more than 5,000 students and their parents.
One of the key engagements of the association as Ford’s unique Parent Safety Report Card where each student was empowered to rate their parents on traffic rules and driving behaviour like the use of seat belts, stopping before zebra crossing. Once rated, the students were encouraged to share the scores with their parents. The activity aimed to highlight how good or bad driving behaviour as observed by children impact their understanding of traffic rules and being courteous.
Keeping the safety of families in mind, Ford has some of the most advanced technologies that minimize distractions. Ford has been among the leaders in offering up to six airbags in vehicles across its product range.
In 2017, Ford India launched a unique and insights-driven campaign called “Cartesy” to encourage drivers to be courteous behind the wheels while highlighting behavioural issues that impact safe driving in India.The campaign has been in continuation of the brand’s ongoing efforts to create awareness for Road safety issues for over half a decade with efforts like Driving Skills for Life (DSFL).
About Ford in India
Established in 1995, Ford in India manufactures and exports automobiles and engines made at its integrated manufacturing facility in Chennai, Tamil Nadu and Sanand, Gujarat. Ford’s current range of award-winning products in India includes the Ford EcoSport, Ford Figo, Ford Aspire, Ford Freestyle Ford Endeavour and Ford Mustang. Ford Operations in India also include Global Business Services, with offices in Chennai, New Delhi, and Coimbatore. Registered as Ford Motor Pvt. Ltd. (FMPL) as a legal entity, Global Business Services provides innovative solutions to nearly every Ford locations around the world -- in areas of Information Technology, Product Engineering, Finance and Accounting, Automotive Financing, Material, Planning & Logistics, Marketing Sales and Service, Analytics, and Purchasing. Ford currently employs more than 14,000 hard-working, dedicated men and women across its operations in India.
For more information, visit www.india.ford.com