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BIGGEST BATTLE OF THE SEXES… ZARA NACH KE DIKHA on STAR PLUS

Will be telecasted across 40 countries

New Delhi, April 1, 2010 – It is a debate that has been ongoing for generations and time immemorial, with strong reactions from both sexes. Boy vs girl – the gender war has plauged us in all walks of life. Be it Bollywood, sports, politics, corporate life or our living rooms – the fight for supremecy is an undying battle. Dividing people from all walks of life and across boundaries, this quest for upmanship has made its way to the dance floor and will be brought alive through STAR Plus’ soon to be launched Zara Nach Ke Dikha. Zara Nach Ke Dikha will air across 40 countries and will be watched by millions of viewers across the globe as it unfolds here in India.

Produced by SOL, Zara Nachke Dikha – the ultimate clash of the sexes, promises viewers a high voltage entertainment with a mix of dance, fun, masti, drama and a lot more. With an unprecedented razzmatazz of celebrities fighting it out in the ultimate dance battle of superiority.
Announcing the launch of the show, Monika Shergill, Sr. Creative Director, STAR Plus, said, “STAR Plus is known for introducing pioneering concepts in the reality genre. Continuing with our endeavour of presenting innovative format based reality shows, Star Plus yet again lives up to its promise of providing unique and exclusive reality shows to its audience. Zara Nachke Dikha will showcase some of the biggest celebrities who will redefine the gender war through sheer talent and performance in dance. The show is extremely promising and we are hopeful that our audiences will appreciate it like they have done with our other shows.”

She further added, “Zara Nach Ke Dikha will air across 40 countries on the same day, allowing viewers across the world to experience the glitz and glamour of the show in real time.”

Fazila Allana, Managing Director, SOL Production Pvt Ltd, said, “We have enjoyed working with STAR Plus in the past and are extremely glad to associate ourselves with them yet again. We are eagerly looking forward to the launch of Zara Nach Ke Dikha.
Nine sensational Masakalis (female participants) and macho Mastkalandars (male participants) are set to bring the dance floor alive with their grooves, in a bid to establish the clear leader between boys and girls. Not to be left behid, are young and budding child prodigies – Sparsh and Ayush who will bring the kid power to the fore.

An extremely glamorous and highly talented set of jury members are set to judge the show. The participants will be assessed not only for their dancing talent but will also for their performance based on different theme based dances, innovative use of props, impromptu challenge facing abilities, strategies to win the battle, team spirit etc. – all related to the demands of each round as the competition progresses. The show will move beyond dance as one of the rounds will have the contestants competing against each other through fun physical games.

Ladki VS Ladka... Himmat Hai toh Zara Nachke Dikha Coming soon !

About Star India

STAR India is a leading media and entertainment company, broadcasting 32 channels in eight languages to more than 168 million people every week across India and more than 65 countries across the globe. Its channel portfolio includes household brands Star Plus, Star One, Star Gold, Channel [V], Star Jalsha, Star Pravah, Star World, Star Movies, Star Utsav and joint venture channels Asianet, Asianet Plus, Star Vijay, Suvarna, Star News, ESPN and Star Sports.

STAR India also manages a portfolio of business ventures including DTH operator Tata Sky, Cable system Hathway, channel distributor STAR Den, news channel operator MCCS, south Indian broadcast business of Asianet channels and STAR Vijay, film producer and distributor Fox STAR Studios India and STAR CJ Home Shopping. It business has greater breadth and depth than any other broadcaster in the country.

Star India is a fully owned subsidiary of News Corporation www.newscorp.com

For further information, please contact:

STAR PLUS

Mumbai

News Sources -VISHAL MEDIA (P.R.Agency), Mobile 098266-23100, Email- pr@vishalmedia.com

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