 |
ICC names Castrol as Official Performance Partner
October 2010: The International Cricket Council (ICC) and Castrol, the world’s leading lubricant company, announced an agreement that makes Castrol the official performance partner of ICC with a unique presence at all ICC cricket events for the next five years.
|
|
The agreement awards Castrol a worldwide rights package from 2010 until 2015 and will
include the ICC Cricket World Cup 2011, which will take place in Bangladesh, India and
Sri Lanka, as well as all other ICC tournaments up to and including the ICC Cricket World
Cup 2015.
Castrol’s commitment to cricket is a significant addition to the company’s current portfolio
of sponsorships, which includes the recently concluded 2010 FIFA World Cup in South
Africa™, the UEFA EURO 2012 and the 2014 FIFA World Cup™ in Brazil.
ICC Chief Executive Haroon Lorgat said: “This is fantastic news for our great sport. For
us to attract a commercial partner of Castrol’s calibre is another indication of the excellent
reputation and healthy state of international cricket. It reconfirms how top brands want to
be associated with cricket and its great spirit. Even in these challenging times cricket’s
popularity among spectators, broadcasters and sponsors is as strong as ever”.
“As we prepare for what will be a great celebration of the game at our flagship event next
year, we are fortunate to have a group of top-class partners whose commitment to the
game is unquestioned. Without that commitment we would not be in a position to help our
105 Members grow the game as they do around the world.”
Commenting on the sponsorship, Castrol’s Regional Vice President, Asia & Pacific
Region – Naveen Kshatriya said: “Cricket is a sport that is passionately followed across
many parts of the world. While no other game touches the hearts and minds in the Asian
sub-continent as cricket does, the game is also very popular in many other important
Castrol markets like Australasia, South Africa and the UK.
“We are indeed delighted to partner with the ICC as its ‘performance partner’. Castrol
products and services are all about delivering high performance and this association
will further strengthen the relationship which we enjoy with all our customers and
consumers. We intend leveraging this association to help bring into our fold millions of
new consumers in the coming years.” |
