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BrandScan India’s Largest Market Research fair concludes
~ Successful completion of 200 projects of leading brands
- Sees over 5000 footfalls in two days
Manipal, November 16, 2010: TAPMI (T.A.Pai Management Institute) one of the
leading B Schools in India hosted the 18th edition of BrandScan, the country’s largest
Market research fair. BrandScan is a fun filled and camouflaged market research fair
that uses simulation games to elicit unbiased and natural responses through the use
of disguised games. BrandScan 2010 saw a successful completion of more than 200
projects of leading brands.
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BrandScan is a platform where the students of TAPMI are exposed to live
projects from reputed corporates in a ‘town mela’ like surrounding. The
USP of BrandScan is that it serves as a platform for both learning and
entertainment with customized events focused on attracting people for
conducting research. Each of the teams design innovative games to subtly collect
required data while the respondents engage in fun filled activities. These disguised
games are the unique component of BrandScan research and differentiates BrandScan
research from any other market research activity conducted by other B-Schools in the
country.
Speaking about BrandScan, Dr.Saji Gopinath, Director, TAPMI said “Brandscan
is all about innovation. It challenges the student to translate the knowledge they
learned in class rooms in the most innovative way to solve a practical problem in the
field without the comfort of a class room. It is said that learning is complete only when
the learner can apply his knowledge involuntarily when faced with a situation. And
Brandscan provides right challenges to test the learning this way. The mere fact that
leading Brands in the country continue to endorse Brandscan even after 18 years of
starting by providing challenging projects is the proof of this concept. ”
“BrandScan means three different things: Participants take home the fun; we
(TAPMIians) have the experiential learning and the companies get reliable information
on customer behavior” said Abhay Dhall, a Student at TAPMI.
BrandScan 2010 saw a footfall of more than 5000 visitors from various demographics.
The games were designed very intelligently to keep the public at large engaged.
“Professional guidance and consultations from reputed research agencies like TNS,
Market Insight etc has helped BrandScan develop a systematic three-phase research
approach which includes pre, during and post-BrandScan study. This year research
partnership for BrandScan was provided by The Nielsen Company. The disguised
games were devised on themes such as Casino Moneypal- Punjab National Bank,
Roadies/splitsvilla- Fastrack, Spooky circus- Nerolac paints, Rajanis Dhaba- Berger
paints, Facebook-Apple, Amazon forest-Shiksha.com, Illussions- Diageo, Village-Dil
India ka- Himalaya Health, 7 sins-Everonn Education, Carnival- Nielsen company” said
Abhishek Agarwal, student Convener, BrandScan.
The demographics compatibility stall at the entrance ensures that the respective target
segments reaches the relevant disguised game sites. To substantiate the data collected
during the BrandScan fair, select disguised games will be hosted online to capture data
from the required target segment elsewhere in India. The online initiative was launched
last year and proved to be successful. The event is fully managed by the students and
sees participation from top Corporates of India as clients. Events such as Kalakriti,
Dance Masti, Kids Got Talent, Panache-the fashion show and Mosh- The Battle of The
Bands entertained the visiting audience.
About BrandScan:
BrandScan is a unique Market Research fair conducted by the students of TAPMI. In the 18 yrs
of its glorious existence BrandScan has completed market research for more than 200 leading
brands through its unique approach. It boasts of a clientele containing blue-chip companies
ranging from FMCG to consumer electronics to the automobile industry. Professional guidance
and consultation from reputed research agencies like TNS, Market Insight etc has helped
BrandScan develop a systematic three-phase research approach. BrandScan 2010 took place on
13th and 14th of November 2010.
About TAPMI:
T.A.PAI MANAGEMENT INSTITUTE (TAPMI) is one of the leading management institutes in
India situated in the University town of Manipal, Karnataka and reputed for its academic rigour
and faculty-student interaction. TAPMI boasts of a spectacular campus, excellent infrastructure,
100% student placements and Faculty who are experts in their field. Since its inception in
1984, TAPMI has received recognition and respect amongst well-known industrial houses and
academic institutions in India for the quality of its education. TAPMI is today amongst the top
1% of B- schools in India. |
