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- Customers can now tweet and follow their favourite stars like John Abraham, Lara
Dutta, Sonu Nigam, Riya Sen, Ravi Kisen, Harbhajan Singh, Pooja Gandhi among others
- Customers can send and receive Tweets via SMS/MMS without owning a smartphone
Mumbai, 19 Nov 2010: Imagine tweeting with a celebrity and listening to your favourite star’s
blog- all on your Mobile! Now you can listen to Bollywood hunk John Abraham in his voice
and post comment/tweet on his voice blogs. Reliance Communications (BSE: RCOM), India’s
largest integrated telecom operator has tied up with Twitter to make the popular information
network available on SMS. Customers can now enjoy Twitter on SMS free till 30th November,
2010. Meanwhile, based on a tie-up with mobile messaging leader Bubble Motion, Reliance
has launched a social voice blogging service making it fun and easy to become a follower of
some of India’s favourite stars, getting text and voice updates directly from the celebrities
with updates on their day-to-day lives.
Reliance Communications is roping in an array of Indian celebrities including leading
Bollywood stars and singing sensations to launch first-of-its-kind voice-based mobile blog
service. The telecom operator has roped in celebrities like John Abraham Lara Dutta, Priyanka
Chopra, Sonu Nigam, and regional film stars like Riya Sen (Bengali), Ravi Kisen (Bhojpuri) and
Pooja Gandhi (Kannada) among others. Many sports stars will join the bandwagon by next
year. Bubble Motion’s technological support platform will be handset-agnostic and would
not require any application to be downloaded. Customers will be able to access the service
through IVR(interactive voice response) thereby enhancing its user-adoption potential. Bubble
Motion will integrate its special technology on RCOM networks using existing voice circuits.
RCOM customers can now tweet and follow their favourite star and listen to the star’s blog
round the clock. Without owning a smart phone, customers can send and receive Tweets via
SMS/MMS, hear their star’s voice blogs and forward and share them with family and friends
on Twitter
To add Twitter account to mobile, customers have to send a SMS to the Twitter short code
53000 to sign up if they are new to Twitter or reply with their username if they already have
an account to get started. Once set, customers can start following celebrities and catching up
with friends.
Reliance Communications Limited, Registered Office: H, Block, 1st Floor, Dhirubhai Ambani Knowledge City,
Navi Mumbai – 400 710 Tel: 022-3038 6286, Fax: 022-3037 6622
Bubble Motion’s BubbleBlog™ is a voice blogging phone service where people share voice
updates with friends, family, fans and followers. BubbleBlog is like Twitter with a voice and
is bringing social content to mobile phones. Its tie-up with RCOM is in line with its business
partnerships with some of the largest mobile operators around the world including India,
Indonesia, Japan and the Philippines.
“We are thrilled to be working with Reliance Communications in bringing the most exciting
communications platform to their customers. Connecting through voice blogging is bringing
social communications to 600 million people in India who are not online and still want to feel
connected as if they were on Facebook or Twitter.” said Thomas Clayton, CEO, Bubble Motion.
According to Anil Pande, Head-VAS, Reliance Communications said,“ The Value Added Services
(VAS) landscape so far has been linear and limited to data-centric services. It is now becoming
multi-dimensional with several voice based services like social networking, blogging offered
to customers”. RCOM’s launch of voice based social networking highlights the increasing
dominance of social networking in our lives. This service is available across India on CDMA and
GSM networks. |
