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SACHIN TO BAT FOR CASTROL
Mumbai, 17 December 2010: Castrol India today announced the signing of cricketing
legend Sachin Tendulkar as their global brand ambassador for the next two years.
As Castrol’s Brand Ambassador, Sachin will be the face of Castrol cricket initiatives
that will revolve around the passion, innovation and technology that go behind
delivering “Winning Performances” as well as promoting Castrol’s leading brands like
Castrol Power1, Activ and GTX. Sachin’s drive for perfection and performance, matches
Castrol’s passion to make the world’s best oils which perform even under extreme
pressure, making the partnership a perfect fit.
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In his new role as Castrol’s Brand Ambassador, Sachin joins an illustrious list of Castrol
Brand Ambassadors who over the years have included legends like Cristiano Ronaldo,
David Beckham, Rahul Dravid and Adam Gilchrist, to name just a few.
Commenting on this new tie up, Sachin said: “I am really excited about this partnership
with Castrol since they are one of the world’s great brands and have the same passion
for performance that I have on the field. Their oils are known for consistently delivering
under extreme pressure situations, again something I am quite familiar with. I am also
very passionate about motorsport with which Castrol has been associated for over a
century. So to me, this partnership seems to be the perfect fit”.
Ravi Kirpalani, Automotive Director & Chief Operating Officer, Castrol India Limited,
said: “We are really excited about joining forces with the cricketing legend – Sachin
Tendulkar, as our global brand ambassador. With Castrol as the world’s greatest
lubricant brand and Sachin as the world’s greatest cricketer, we see this partnership
being tremendously successful”.
Castrol has recently tied up as the official ‘performance partner’ of ICC until the end of
the ICC Cricket World Cup 2015. Castrol is the only sponsor of the forthcoming ICC
World Cup 2010, which has Sachin as Brand Ambassador. This places the world’s
leading lubricant company in a unique position to leverage the partnership for itself and
its consumers.
Castrol’s recent association with cricket complements its already existing portfolio of
sponsorships which include motorsport sponsorships for over a century and its more
recent association with football which started in 2008 with the UEFA Euro 2008 and the
recently concluded 2010 FIFA World Cup in South Africa™ and will continue with the
UEFA EURO 2012 and the 2014 FIFA World Cup™ in Brazil.
About Castrol
1. Castrol is the market and technical leader for specialized industrial and automotive lubricants
for the retail consumer. Castrol is the market leader in marine lubricants and a key player in
the aviation and commercial vehicles market. It is one of the largest marketer of lubricants
worldwide and the market leader in the Indian automotive retail lubricant segment
2. Lubricants manufactured and marketed by Castrol are supplied in more than 130 countries
and through local distributors in the rest of the world. The business is concentrated on
automotive lubricants, particularly in the consumer sector, but there is also a strong presence
in business markets such as commercial vehicle fleets, marine and specialized industrial
segments
3. The first Castrol car lubricant was introduced in 1906 and was named after its castor oil
ingredient
4. Castrol and cricket
Castrol has recently tied up the sponsorship of the ICC as its Official performance partner for
the next five years
Castrol already has a strong association with cricket and with its global experience and
expertise in leveraging sports sponsorships, Castrol is poised to deliver unique insights and
experiences for cricket lovers all over the world. For more information about Castrol and
Cricket,
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