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• Gili’s first Sub-Brand to offer fresh intricate designs
• Prachi Desai named Brand Ambassador
Mumbai, September 2011: Gili, the name that pioneered branded diamond jewellery in India over a decade and a half ago, has taken another major step with the introduction of Gili Signature, its first sub-brand.
Gili Signature caters to the young urban woman, be she a professional, a housewife, or mother. The brand will offer a wide range of jewellery at varied price points, suitable for all occasions, as well as cultures and tastes and be available in metros, Tier I and Tier II cities.
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The loveable, unassuming and pretty Prachi Desai was the obvious and very apt choice as the Brand Ambassador of Gili Signature – the girl next door, who is an independent, young achiever and has made her mark at a young age. She has been television’s golden girl and continues to stun the audience with her aura of freshness and charm on the silver screen. Though modern in style, she is traditional at heart and Prachi perfectly personifies what the brand is all about- refreshing, charming, contemporary with a touch of tradition. She’s somebody that every young girl in India can identify with, and reflects the freshness that Gili Signature will offer through its new and intricate designs.
Says Rahul Vira, CEO, Gili, “Gili is now progressing into affordable luxury and the sub-brand seeks to reach out to a larger audience pan India with designs that will satisfy every woman’s fashion and taste. Crafted in 18k Gold and Diamonds of clarity SI and Color GH, Gili Signature is our offering to fulfill every woman’s dream of possessing a sparkling piece of diamond jewellery.”
At its launch, Gili Signature will be available at 26 exclusive outlets of the brand in 55 cities, and 250 points of sale at department and lifestyle stores across the country. In the next six months, the availability will extend to 70 cities.
About Gili:
Gili is India’s first jewellery brand, launched in 1994. It changed the way diamond jewellery was perceived and marketed in India, and today has an extensive network of shop-in-shops in leading department and lifestyle stores. It is also retailed through exclusive Gili World outlets.
Gili has been recognised as a “Superbrand” for the last five years.
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