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I AM KALAM smiles at box office , front runner for Indian Oscar entry!!
August 2011 : Some films are destined to be iconic like TZP, Udaan, RDB for creating a
movement through entertaining cinema, I am Kalam seems to be heading in
that direction what with the endorsements from the highest quarters.
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And the icing on the cake, seems like the multi-awarded film I AM KALAM
is already considered as a front runner and strong contender for India’s
entry to the Oscars according to some members of the film federation who
have seen the film, for its qualitative essence and according Hindi cinema, a
certain dignity which is in line with World cinema.
And the Review-o-meter is ticking bullishly on positive reviews for I
AM KALAM proving to be the best reviewed film of the year so far. The
reviewers are unanimous that “I Am Kalam is a cinematic essay that delivers
its essential social message and reinforcing the need to re-evaluate the
importance of role models in our society. It’s an entertaining sparkling gem
of a film, a vibrant depiction of optimism. I Am Kalam is more polished
from other children films and finally articulates a near-perfect children's
film, with an equal appeal for adults too”
Tradesmiths in Bollywood are also talking of how this independent film
which started off with average collections on the first day but on the strength
of its content and positive word of mouth has managed to pull the audience
on the weekend which even saw housefull boards in some multiplexes.
I AM KALAM has already recovered its costs and on its way in
being declared as a sleeper hit status in the box office. I am Kalam has
exceeded ‘Chalo Mussadi Office Office’ in the profitability ratio,
considering the film was made in a viable budget and released in only 125
screens across India, overtaking all the films released last weekend in the
reviews and box office stakes.
And gauging from the word of mouth buzz, Schools ,Colleges and the
corporate are on a block booking spree, and the future earnings from the film
will be ploughed back to the cause, the film propagates in an entertaining
way.
The success of the film proves that small films with good content can be for
the masses as well as the classes and Smile Foundation has in a way shown
bollywood how to market film without resorting to big stars, gimmicks and
clichéd link ups, negative publicity, cat fights etc... As popularly said, “As a
child you never failed to follow your dreams. Why change it now?” Smile
Foundation’s I AM KALAM, directed by Nila Madhab Panda which is
a critically acclaimed and an award winning entertainer is proving to be
a Triumph of Independent cinema. I AM Kalam theme is its calling card
coming with a ‘compulsion’; a ‘must watch’ tag. 'I Am Kalam' is a big
smile of a movie. You watch, and smile right back. |
