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REDIFF.COM INTRODUCES GROUP DEALS SERVICE IN 40 INDIAN CITIES
* New offering provides Indian consumers with city-wise deals across 70 services categories at 30 - 60 % discounted prices
Mumbai, India, May, 10, 2011 - Rediff.com India Limited (Nasdaq: REDF) today introduced its group
deals service, named Rediff Deal Ho Jaye!, offering consumers an opportunity to discover new local
services at discounted prices.
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As the pioneer of e-commerce in India and its leading online media company with an audience of more
than 15 million unique visitors per month, Rediff.com offers advertisers the ability to reach consumers in
40 cities throughout India. The service also enables consumers to learn about exciting things to do in their
cities, to try out services that they haven’t tried before at significant discounts and to stay informed of new
deals.
“With the introduction of Deal Ho Jaye!, Rediff now offers local merchants and business owners options for
reaching consumers well beyond their traditional scope, building upon our e-commerce platform” said Ajit
Balakrishnan, Chairman and CEO. Rediff.com. “Merchants will now have the ability to take advantage
of Rediff.com’s reach to generate business through new customers by offering special discounts and
promotions on Rediff Deal Ho Jaye!.
Mr. Balakrishnan continued, “Deal Ho Jaye! will help consumers discover new services and experiences in
their city, such as restaurants, spas, hotels, healthcare, tattoos, hobby classes, adventure sports and other
local attractions across 70 categories and at 30-60% discounts, thus helping them make the most of their
quality time with their family and friends.”
Rediff.com Deal Ho Jaye! offers will come from local merchants in each city. Consumers will be able to
track upcoming promotions by subscribing to the Deal Ho Jaye! email newsletter or by SMS.
In bigger cities, consumers will now have the ability to locate deals even at a local zone level; in Mumbai,
for example, consumers can opt to see deals in South Mumbai, Western suburbs, Central suburbs, and Navi
Mumbai. For a full list of cities where Rediff Deal Ho Jaye! is available or to sign up your location, go to
www.rediff.com and click on the Deals icon.
ABOUT REDIFF INDIA:
Rediff India (NASDAQ: REDF) is one of the premier worldwide online providers of news, information,
communication, entertainment and shopping services for Indians worldwide. Founded in 1996, Rediff.com
is headquartered in Mumbai, India with offices in New Delhi, Bangalore, Chennai, Hyderabad and New
York.
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