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Imagine launches two exciting new shows on 28th March 2011
Mumbai, 21st March 2011: – Subsequent to carving a niche in the fiction genre with an array of successful, path-breaking shows to its credit, Imagine TV now launches two new riveting shows - Beendh Banunga Ghodi Chadhunga and Looteri Dulhan on 28th March 2011. The two emotive sagas will air in the prime time slots Monday – Thursday, at 9.00pm & 9.30pm respectively only on Imagine!
Beendh Banunga Ghodi Chadhunga, co- produced by Farhan Salaruddin & Endemol India, is set in a Marwari family, Beendh Banunga Ghodi Chadhunga is a family drama that revolves around the story of two people caught up in the web of strong traditions and rituals.
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The show traces the story of Sarika (Jayashree) & Jai (Anuj Thakur) who both come from Marwari families but have a very different outlook to life. Sarika is a young and ambitious girl from an average family in Jaipur and Jai is the youngest & the most pampered son of a rich businessman. While Sarika’s ambition is to complete her studies and become a Doctor, Jai’s only dream is to get married and live a carefree life. Yet, when these two diverse people cross paths, destiny has its own rules set for them. Sarika, who is on the verge of fulfilling her dreams, unwittingly finds herself married to Jai. From there on begins Sarika’s struggle of managing the household and pursuing her dreams. While she has a tough time at college, at home she is repudiated by her conservative in laws for not being a good bahu. On one hand she struggles with her assignments in college, on the other she puts in great effort in discharging her responsibilities at home. The show drives the thought that can a girl realize her dreams/create her identity while donning the role of a dutiful daughter-in-law in a traditional society. The show marks the return of television superstar Nausheen Ali Sardar on the small screen. It also has powerhouse actors like Khyati Khandke, Himani Shivpuri, Akshay Anand and a host of others in key roles.
Looteri Dulhan - Every person does something unique in order to survive and the Singh Parivaar is no exception! They have a unique business which is to con people intelligently, without the use of any violence or weapons, where the entire family is cleverly involved in a smooth operation. Produced by Bag films, Looteri Dulhan is based on real life incidents from across the country. The show traces the story of Billo (Krishna Gokani) , a young girl adopted by a Haryanvi Thug family who portray themselves as saree traders from UP; and on the sly run a business of conning lecherous men aged 70 plus who look at marrying young girls and flee away with their valuables. Having been orphaned in a flood, Billo is raised by this thug family who use her as a bait to charm, con and loot these elderly men. Billo has no choice but to agree and join her new family in their conning business as she feels indebted to them. The show features actors like Krishna Gokani, Yajuvendra Singh, Smita Singh, Bharti Khandare and Sitaram Panchal in interesting roles.
Announcing the launch of the two new shows, Saurabh Tewari Head of Programming – Fiction, Imagine TV said, “The launch of these two new shows is in sync with our strategy of providing quality content for our audience which is engaging and entertaining at the same time. The backdrop and setting of Beendh Banunga Ghodi Chadhunga and Looteri Dulhan are conceptually distinct from each other and unique in their own way following powerful and gripping storylines. We are confident that with a strong star cast and exceptional performances, these shows will strike a chord with our viewers across the country“.
Commenting on the launch of the show, Deepak Dhar, Managing Director, Endemol India said, “Following the success of our fiction shows in the past, we are pleased to announce our new show ‘Beendh Banunga Ghodi Chadunga’ in the fiction genre. We are extremely delighted to continue our relationship with Imagine and taking it to a different level.”
Adds Abhinav Shuklaa, Business Head, Studio 24 a division of BAG network, “We are very excited to be working on an interesting show like Looteri Dulhan. Today, the audiences thrive for a good family entertainer, one that they can watch together. We are equally excited to be working with a talented cast and the entire team at Imagine.”
Beendh Banunga Ghodi Chadhunga and Looteri Dulhan premiers on 28th March every Monday – Thursday at 9.00 pm and at 9.30pm respectively only on Imagine!
About Turner General Entertainment Networks India Private Limited
Turner General Entertainment Networks India Private Limited-(TGENIPL) (A Time Warner Company) owns and operates the Hindi GEC ‘Imagine TV’. The World Cinema Channel – ‘Lumiere Movies’ and the Film Production House – ‘Imagine Film Company’ form a part of TGENIPL’s entertainment bouquet of channels.
Successfully operating in the fiercely competitive Hindi GEC space in India, since it first launched on January 21, 2008, the channel ‘Imagine TV’ has carved an identity for itself with its unique break-through reality programming and soul stirring dramas. Ramayan, Rakhi Ka Swayamvar, Bandini, Baba Aiso Varr Dhoondo, Gunahon Ka Devta, Kitani Mohabbat Hai, Raaz Pichhle Janam Ka, Rahul Dulhaniya Le Jaayega, Armaanon Ka Balidaan , Zor Ka Jhatka – Total Wipeout are some of the programs that have helped establish the channel ‘Imagine TV’ firmly in the broadcasting and entertainment sector.
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