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RCOM Introduces India’s first User Generated Caller Tune Service
* Customer can generate caller tunes with their own voice.
* Customers can exclusively create content, customize, record, share
and set their own caller tune.
Mumbai, 12 January, 2011: Reliance Communications (BSE: RCOM), India’s largest
integrated telecom operator introduces India’s first, user generated caller tune service.
This exclusive service allows customers to record any content via ‘Tune Maker’ platform
and set it as their own caller tune. Subscribers can also post their creations through
which other customers can set it as their caller tunes. RCom has partnered with
Hyderabad based Altruist Technologies to create pan-India infrastructure for its
new service.
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According to Mr. Anil Pande, Head –VAS, Reliance Communications, “UGC (user generated content) has seen exponential growth over the last few years. India being a
multilingual country, voice is an important part of UGC. The service allows voice based
content of Users Choice to be shared and set as their Caller Tune. The technology
support offered by Altruist enables to edit, link, and create the content posted by
customer, besides activating it as Caller Tune”
The facility is available Online on Web and also through an IVR interface. Web Users
just need to log on to www.rworld.co.in to modify, edit and add your own spin to your
caller tune. Through IVR, Customers can activate the service by calling 56694400 and
select the option to create caller tune. They can record a song/dialogue/joke etc for 30
seconds and submit. Post submission, the content recorded will be set as their special
caller tune. Tune charges are Rs 5/ month. CRBT Subscription is one time charge of Rs
30. Tune Renewal Charges will be Rs.5/tune per month.
RCOM will offer this service across all its CDMA, GSM and 3G networks. |
