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PlayUP India Announces Aggressive Plans to Redefine the Live Gaming Segment
~~The company signed Jiah Khan and Rohit Sharma as Indian Brand Ambassadors ~~
- Unveiled a new range of interactive social gaming products to empower interactive skill based mobile gaming in India~~
--Expects exponential growth with the forthcoming ICC World Cup 2011 ~
Mumbai, 15th February, 2011: PlayUp, global leader in live and interactive social mobile gaming, announced aggressive plans to
capture the Live Gaming segment in India with the launch of exciting and innovative products for
cricket aficionados in a glittering ceremony in the national capital today. The products PowerUP,
Next Wicket and 6UP along with new redemption engine PSX (Players Exchange) were unveiled by
Steve Waugh, Rajat Kulshrestha, Jiah Khan and Mandira Bedi. PlayUp products will be live over the
ICC World Cup 2011 to be held in the sub-continent and are all set to take the cricket excitement in
India to the next level.
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Powered by innovative technology platform, the product offerings are available across a wide
spectrum of platforms including SMS, WAP, internet, Apps and Interactive Voice Response. PlayUp’s
mobile based social gaming and interactive model provides a framework that lets fans engage
impulsively and instantly with the live sport they’re watching and compete in real time with
millions of others. While Next Wicket is a knockout game where picking correctly the next batsmen
to be dismissed keeps you in the game, with PowerUP cricket fans can predict the runs to be
scored in a power play session (PP) specific to each innings of a match. Besides this, the company
is also launching Players Exchange (PSX), which is a redemption engine for PlayUp games. PSX is
where you can redeem your points for exciting prizes like match jerseys, player memorabilia and
Money Can’t Buy Experiences. By creating social and community networking, interactive, skill and
knowledge based gaming experience that are quick, fun, easy to participate in and cost no more
than a regular text message, PlayUp adds a new and thrilling interactive dimension to watching live
sports.
With Jiah Khan and Rohit Sharma as the Indian Brand Ambassador, PlayUp will be launching
an extensive cross-product media campaign with the key message of "Bolna Band and Khelna
Shuru".
Commenting on the launch of the new offerings, Rajat Kulshrestha, CEO, PlayUp INDIA,
said, “Considering the wide-spread passion for cricket in India after One day Cricket and Twenty20
matches, we are pleased to announce our offerings, which create an exciting and engaging
experience to the way fans in India watch live sport. PlayUp’s LIVE gaming products have changed
the way people watch television and in particular how they engage with and enjoy LIVE sports. And
now with an aim to revolutionize the way fans watch cricket, all our games will be made available
across all leading telecom operators of the country. We are focusing on 360 degree communication
campaign along with aggressive marketing strategy to popularize this new segment of Live gaming
in masses. Rohit’s cricketing achievements and Jiah’s connect with social networking, sports
and entertainment will help us create a mass appeal for our products. We are very positive about
the prospects of our games that will provide a rich fan experience to the LIVE sport with a packed
cricket calendar. We are confident that our games will provide an opportunity for the sport to give
value back to the fans”
Speaking at the occasion, Steve Waugh, the Australian Legendary Cricketer, said “I appreciate
PlayUp’s initiative towards bringing the whole cricket lover community together on one single
platform where they can boast of their deep knowledge of the sport and can build a strong network
through this social gaming platform. I am sure this will also bring about a revolution in the Indian
gaming sphere and today’s youth will welcome this innovative concept with all zest and zeal. India
has the largest cricket loving population in the world and the popularity of this game is because
of the passion, knowledge and skills that fans holds here. I am confident that PlayUp is going to
add excitement for the spectator watching the game. It’s interactive, it’s fun and it’s about playing
against someone else and testing your skill.”
Company Co-founder George Tomeski in a statement issued from Melbourne said, “India is a key
market for us and we believe that by combining mobile entertainment with cricket broadcast of live
matches, we can usher in a new trend in interactive social gaming in the country. Indian has been
an enriching experience so far and we remain upbeat going forward.”
About PlayUp
PlayUp is a mobile generation sports entertainment company that is creating new and unrivalled
mobile gaming and interactive experiences for fans in LIVE sports entertainment domain. P PlayUp
provides the ultimate live mobile gaming experience for gamers and sports enthusiasts. Their
mobile platform and catalogue of games continues to roll out across sports globally. In Japan, for
instance PlayUp has kicked off against J-League.
PlayUp was founded in 2007 by Luke Bunbury and George Tomeski with the vision to offer
entertaining social gaming and interactive experiences over mobile to sports fans during live sports
broadcast. By pioneering vast new ground across the mobile, social gaming and sports broadcasting
markets, PLAYUP is providing the world with a whole new field of opportunity to play on.
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