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Wins prestigious EFFIES Gold and Silver 2011 for ‘No Idea-Get Idea’ and ‘Break the language barrier’ brand campaign.
New Delhi, 3rd January 2012: Idea Cellular, India’s 3rd largest mobile operator and one of the top brands in the country recently won awards for its brand campaign at the Effies. Idea bagged the Effies Gold and Silver 2011 for the ‘No Idea-Get Idea’ and ‘Break the language Barrier’ brand campaigns respectively.
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The Effies honor communications initiatives that have proven their strong effectiveness with consumers.
Idea took the lead in making consumers aware about MNP through a series of, ‘No Idea Get Idea’ ads highlighting its pan-India network offering seamless connectivity across the length and breadth of the country; affordable and relevant products and service offerings; accessible and humane customer care where one doesn’t need to wait for long to talk to an agent; accurate billing systems; voice clarity and no call drops. ‘Break the Language Barrier’, highlighted the effective usage of mobile telephony services to overcome language barriers that exist in the Indian multi-lingual society.
Speaking on the win, Mr. Sashi Shankar, Chief Marketing Officer, Idea Cellular, said, “We are very happy to win the Effies, especially because as they showcase the connect we have been able to build with our audience and compliment the effectiveness of our campaigns. Idea has emerged as one of the most loved brands in India and the awards testify the fact that we are a globally recognized brand which has managed to strike that much needed connect with our customers, through our superior brand communication.”
Both these campaigns also won the industry revered ‘Best Brand Campaign of the year’ at the World Communication Awards 2011, held in London last month. Idea is the only Indian company to have won at the Annual Awards ceremony, which witnessed participation from the world’s biggest communications providers.
The two award winning brand campaigns of Idea were created by Lowe.
Idea Cellular also won the ‘Advertiser of the Year’ title at the grand exchange4media’s Golden Mikes Radio Advertising Awards 2011.
About IDEA Cellular Ltd
IDEA Cellular is India’s 3rd largest national mobile operator, with over 100 million subscribers. With traffic in excess of a billion minutes a day, Idea ranks among the Top 10 country operators in the world. Using the latest in technology, Idea provides world-class service delivery through the most extensive network of customer touch points. Idea is listed on the National Stock Exchange (NSE) and the Bombay Stock Exchange (BSE) in India.
IDEA Cellular is an Aditya Birla Group Company, India's first truly multinational corporation. The group operates in 33 countries, and is anchored by more than 132,000 employees belonging to 42 nationalities. More information on the Company is available at: www.ideacellular.com and on the Group at: www.adityabirla.com.
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