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SBI Cards Enhances Customer Focus with a Slew of Industry-Leading Initiatives
New Delhi, December 15, 2011: SBI Cards, India’s leading credit card issuer, has embarked on a series of industry leading initiatives that are helping the company connect better with its customers. A joint venture between State Bank of India (SBI) - India’s largest bank and GE Capital, SBI Cards is focused on providing a superior service and usage experience to its customers.
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Some of these initiatives include:
1. Availability of 14 payment options - The only credit card company in India to offer 14 different modes of payment options to customers. This includes SBI Bank account holders who can direct their remittances through Onlinesbi.com; National Electronic Fund Transfer (NEFT) and over-the-counter (OTC) at SBI branches
2. One of the first few credit card companies to have migrated to the Europay, MasterCard and Visa (EMV) platform. SBI Cards uses this cutting-edge technology for its wide spectrum of credit cards thereby offering additional security and convenience
3. Insta-Card for making immediate spends and enabling payment over an extended time period through monthly installments
4. A lucrative rewards program including the option to redeem reward points against credit card outstanding
5. Comprehensive real-time SMS alerts system with more than 60 types of useful and critical alerts for cardholders
6. Launch of a new IVR (Interactive Voice Response) system, which is truly customer-friendly and offers a host of services to the customers including the facility to block lost credit cards anytime of day or night
Discussing the customer centric initiatives, Kadambi Narahari, CEO, SBI Cards & Payment Services Private Limited, said, “The SBI Card brand promises to ‘Make Life Simple’. The proposition guides our continuous efforts of simplifying the lives of our customers. We have launched multiple initiatives to surpass the expectations of our discerning customers.”
Sanjeev Jain, CEO, GE Capital Business Processes Management Services Pvt. Ltd., which handles the technology and processing needs of SBI Cards said, “It is our constant focus to evolve customer-centric business processing, whereby our people and processes identify and meet the changing needs of our customers. It is our endeavor to deliver unparalleled value to the customer across their transaction lifecycle with SBI Cards.”
SBI Cards also has a robust grievance redressal and customer complaints reduction mechanism which is facilitated by the creation of multiple, easy-to-access, customer touch-points. One such key step is the Launch of the mobile short message channel for grievance redressal wherein cardholders can send a short text message with the word “Problem” to <9212500888>. The text message or sms triggers a priority resolution mechanism. SBI Cards is also actively using Twitter and other social media channels to reach out to customers.
About SBI Cards
SBI Cards is a joint venture between State Bank of India and GE Capital Corporation to offer Indian consumers extensive access to a wide range of world-class, value-added payment products and services. The partners have set up two joint venture companies to develop a credit card business in India -- SBI Cards & Payment Services Pvt. Ltd., which focuses on the marketing and distribution of SBI Cards and GE Capital Business Processes Management Services Pvt. Ltd., which handles the technology and processing needs of SBI Cards. Visit www.sbicard.com for more details.
About State Bank of India
State Bank of India (SBI) is the country’s oldest and largest bank. For more information, visit www.statebankofindia.com
About GE Capital
GE Capital has been operating in India since 1993. With AAA (CRISIL) credit rating, GE Capital combines local understanding with the global reach of GE to provide end-to-end financial solutions to meet the diverse needs of Indian corporate and retail customers. GE Capital’s businesses in India are organized under various business units including those focused on corporate finance, asset-based lending, leasing, commercial distribution financing, energy and infrastructure projects financing, merger & acquisition financing, mortgages, loans and credit cards (through a thirteen-year-old strategic joint venture with State Bank of India). For more details visit www.gecapital.in
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