* The actor’s endorsement contract with the brand renewed

New Delhi, September, 2011: Radico Khaitan Ltd., one of India's largest liquor company, known for its quality products, has announced that the Bollywood actor Hrithik Roshan, will continue to be the brand ambassador of the premium brand ‘Magic Moments Vodka’. The celebrity, in association with Radico Khaitan’s Magic Moments vodka, has played a vital role in increasing the brand’s aspirational value.

Speaking on the occasion, Mr.Abhishek Khaitan, MD, Radico Khaitan Ltd., said, “Mr. Roshan’s association with Magic Moments Vodka has been phenomenal. His endorsement has enhanced and boosted the image of the brand and at the same time it has helped us to reach the right target audience.The trendy, stylish and modern appeal of Hrithik Roshan connects well with the young, energetic Magic Moments vodka brand” Hrithik Roshan is a right fit for the brand as he is a youth icon and carries a appeal which is not only energetic but also international in its own way.

Magic Moments bottle has unique packaging; the graphics are directly printed on it. These graphics are created on a frosted bottle with a unique guitar shaped glass window; a feature which has not been seen any where in India. The brand is available in six flavours – chocolate, orange, green apple, lemon grass & ginger, lime and raspberry – targeted at the young and the young at heart. Magic Moments Vodka is available in 750 ml, 375 ml, 180 ml and in the International market it is available in 700 ml, 375 ml, 180 ml, 90ml.

The millionaire brand has received Monde Selection Grand Gold Award 2011 for Magic Moments Remix Lemon Grass and Ginger flavoured vodka. It has also received Golden Awards for three brands of Magic Moments remix range. Since the company’s inception into the vodka segment, it has been receiving many international accolades from Monde Selection Award, Belgium, International Wine and Spirits Competition, UK and Alcobev Award.

About Radico Khaitan Ltd.

  Radico Khaitan Ltd., one of the largest liquor companies in the country, is best known for its brands 8 PM whisky, Magic Moments Vodka, Contessa Rum, and Old Admiral Brandy. 8 PM whisky has the unique distinction of having touched sales of one million cases in the first year of its launch. Magic Moments is the fastest growing Vodka in the country, Contessa Rum is one of the largest selling Rum brand among Defence forces. Old Admiral Brandy another winner from the portfolio of Radico is also a part of the millionaire club. Morpheus a Premium Brandy from Radico continues to grow at a steady pace. After dark whisky which was test launched in the mid of 2010 is now being rolled out nationally. 

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