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CELEBRATE DHANTERAS WITH TANISHQ
Launches exquisite diamond studded pendant on this festive occasion
Rs 1, 90,000 worth prizes won in Raipur so far
Over 2478 winners announced nationally
Raipur October 29, 2010: Dhanteras, the festival of wealth and prosperity is one
of the most auspicious festivals in India. Considering the fervent festival
celebrations across the country on this day, Tanishq, India’s most
sought-after jewellery brand has launched a diamond studded 18k
Ganesha pendant. This design boasts of a unique combination of lord
Ganesha and the primordial hindu symbol, the ‘OM’. This pendant
signifies the cosmic culmination of the remover of obstacles, lord Ganesha
with the holy trinity Bramha, Vishnu and Maheshwara though the symbol
OM.
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Dhanteras is the thirteenth (Trayodashi)
day during the Krishna Paksha of Hindu
month of Ashwin, and hence it's also called
Dhantrayodashi, as Dhan stands for Wealth.
Dhanteras, being a festival of wealth,
shoppingmarks one of biggest days gold and silverof
the year as articles such as coins,
jewellery and other precious metals along
with new utensils are purchased by every
Hindu household. It is believed that new
“Dhan” or some form of precious metal is a
sign of good luck.
In sync with the festive spirit, Tanishq launched “Queen of Diamond”
contest to incite the customers with the ecstatic joy of shopping during
festive season. So far about 2478 winners have been announced across 118
Tanishq stores, winning over Rs. 1 crore worth of prizes. Over 27 winners
announced with Rs 1, 90, 000 worth prizes given away in Raipur so
far
About Queen of Diamond Contest
Tanishq ‘Queen of Diamonds 2010’ contest is a month long campaign that
kick started nationally from 7th October. Exclusive diamond jewellery
worth Rs. 4 lakhs will be given away as prizes to the chosen lucky winner
at regional level. In addition to Rs. 50 lakh worth diamond jewellery set as
bumper price at the national level, 38 nos of prizes each across all Tanishq
Boutiques varying from Rs. 5000 to Rs. 1 lakh. A total of Rs. 5 Crore worth
of diamond Jewellery will be given away as prizes. The winners are chosen
through a lucky dip of all the entries.
About Tanishq
Tanishq jewellery, from the Tata Group, has been synonymous with superior
craftsmanship, exclusive designs and guaranteed product quality. It has
built for itself the envious reputation of being the only jewellery brand in
the country that strives to understand the Indian woman and provide her
with jewellery that meets her traditional and contemporary aspirations and
desires.
Tanishq, India's only national jeweler offers gold and gem-set jewellery (in
22 and 18 karat gold) in over 5000 traditional, western and fusion looks.
The jewellery is manufactured in a fully integrated manufacturing plant with
state-of-the-art equipment. The Tanishq retail chain currently includes 118
exclusive boutiques in 76 cities, making it India's first and largest jewellery
retail store chain. |
