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Bharti Retail expands in Central India, forays into Chhattisgarh
Opens First ‘easyday Market’ in Raipur to provide consumers great shopping experience at
everyday low prices
Provides quality employment to more than 175 people, including housewives, retired and
differently-abled people, fruits and vegetable sellers, school and college dropouts
* easyday Market store to sell more than 15,000 products spread across 40,000 square feet of space
* Network of easyday Market stores expands to 9 spread across 6 states in North and Central India
Raipur, December 23, 2010: Bharti Retail, a wholly owned subsidiary of Bharti Enterprises, today launched its
first compact hyper format ‘easyday Market’ store at Raipur located on GE Road. The store offers customers
a clean, efficient and wholesome shopping experience at consistent lowest prices on more than 15,000 quality
products.
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Speaking on the occasion, Mr. Andrew Levermore, Chief Operating Officer, Bharti Retail, said, “We are pleased to expand our presence in Central India with the launch our first store in Raipur. The easyday Market
store will not only create a new benchmark for shopping in Chhattisgarh, but will also save people’s money by
offering quality products at everyday low prices and make them live better. We are confident that consumers
will make this easyday Market store a preferred shopping destination due to our focus on providing products
with everyday low prices.”
The merchandise has been displayed in a customer-friendly manner to create a new wholesome experience
and facilitate shopping across 40,000 square feet of space.
easyday Market stores are one stop stores that cater to every family's day to day needs. They bring together
a clean, efficient and wholesome shopping experience at consistent lowest prices across a wide assortment
of relevant and high quality products - all under one roof. The wide assortment of products in easyday Market
stores include personal care products, stationery, household articles, hosiery items, daily-need groceries
including staples, processed foods, bakery & dairy products, meat & poultry and fresh produce.
About easyday and easyday Market
easyday and easyday Market stores are owned and operated by Bharti Retail, a wholly owned subsidiary of Bharti
Enterprises, one of India’s leading business groups. The company has launched more than 100 ‘easyday’ neighborhood
stores in Punjab, Haryana, Rajasthan, Uttar Pradesh, Uttarakhand, Madhya Pradesh and Delhi, and 9 compact
hypermarkets called ‘easyday Market’ in Punjab, Rajasthan, Madhya Pradesh, Chhattisgarh and National Capital Region.
easyday and easyday Markets stores promise "Sabse Kam Daam, Har Din" and offer an extensive product mix at
everyday low prices (EDLP) which are relatively lower by at least 3-5% on a 'monthly basket of products' vis-a-vis similar
stores
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