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Mercedes-Benz brings “Pure Fascination” to Raipur
* Fascinating range of ALL NEW products for the first time in Raipur.
* Making its debut in Raipur are the power packed: S-Class, R-Class, GL-Class, SLK- Class, E-Coupe, E-Cabriolet, C-Class and the E-Class: models that herald an era of luxury and performance motoring
Raipur, 8th Jan, 2011: Mercedes-Benz India today set off a high-octane start to the year for the Indian
luxury car market by bringing the “Pure Fascination” to Raipur. This theme of Mercedes-
Benz which was highlighted during the Auto Expo 2010, reiterated the company’s
strategy in the near future for the Indian market.
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“Pure Fascination” is an interplay between all the brand values of the company. The
hallmarks of the brand: Passion, Perfection and cutting-edge Technology are values that
are incorporated in the theme “Pure Fascination”, reflected by the mesmerizing array of
products on display, experience offered and a world-class infrastructure created. As the
inventors of the automobile and the world’s most valuable premium car brand, Mercedes-
Benz continues to remain the benchmark for vehicle quality, safety and refined motoring.
The idea of bringing this showcase to Raipur is to share the enthusiasm about growth
and direction of the company and to interact with our friends of the Three-Pointed Star,
Customers and Media. Mercedes-Benz cars embody passion, perfection and cutting
edge technology - values that are reiterated through the splendid range of products that
are showcased under one roof for the first time ever at Raipur.
Mr. Debashis Mitra: Director of Sales and Marketing, Mercedes-Benz India elaborated
about the reinforced focus upon the brand: “This unique initiative is an endeavour to
highlight the brand values through the compelling range of exciting products on display
coupled with world-class service & infrastructure. Last year we presented this concept in
various cities across India like – Kochi, Jaipur, Lucknow, Ludhiana, Coimbatore, Panipat
among others.”
“The overwhelming response received during the first phase of these Fascination
Brand showcases in these cities, encouraged us to extend the same excitement to
other promising markets like Raipur, which are well poised as the growth engines of the
budding Indian luxury landscape. With our network expansion and up-gradation program,
we are now present in 27 cities with more than 57 touch points, the largest for any luxury
player in India. With the strongest network spread and strength, we are confident to cater
to the upcoming tier II & III markets with our world-class offerings & services ” Mr Mitra
added.
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