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BIG SYNERGY CREATES ‘KEY BANI CROREPATI’ FOR MAHUAA BHOJPURI
* The Bhojpuri version of the popular game show Kaun Banega Crorepati/Who Wants to Be a
Millionaire to be hosted by Mr Shatrughan Sinha
* Show to be telecast on weekdays, beginning first week of June
* Telephone lines were open from 16th to 20th April
Patna, 26th April, 2011 : After successfully producing some of the biggest non-fiction shows for Indian television, BIG Synergy
is entering into the eastern regional market, beginning with the launch of ‘Key Bani Crorepati’, the
Bhojpuri version of the popular game show Kaun Banega Crorepati/Who Wants to Be a Millionaire, where
audience can win prize money of upto Rs. 1 crore.
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‘Key Bani Crorepati’ will be hosted by veteran actor Shatrughan Sinha and will air on Mahuaa Bhojpuri,
beginning first week of June.
To quote Mr. Sinha, “From time immemorial, the quest for knowledge and conventional wisdom has
either begun or achieved fruition in the Bhojpuri belt. It has always been one of the foremost intellectual
hubs of the world, although its image has suffered recently. But that image is now about to change. A
platform has been created to facilitate this change. It is time to show the world, what the minds of the
descendants of Chanakya can achieve. Be it the complete control over the Indian politics and Civil Services
or the arenas of science and finance, Bhojpurias have silently and latently grown. It is time for that silence
to be broken and it is time for this culture to emerge from the shadows into the spotlight. It’s also the
time for KBC.”
The producer of Ke Bani Crorepati is Siddhartha Basu and his leading production house BIG Synergy, who
have licensed the format for the region from 2waytraffic, a Sony company, and produced all the previous
versions of this game-show. Mr Basu says “Regional TV is the next frontier for shows of international
standards, and we’re delighted to create a Bhojpuri series of India’s show of the decade, which also
happens to be one of the world’s greatest hit formats. Bhojpuri-speaking contestants and viewers alike
deserve to see and experience the world’s best, as their own. We have a wonderfully entertaining and
witty host in the original Bihari Babu, Shatrughan Sinha, and Mahuaa viewers can look forward to the
magic of the show unfold in their own tongue, with their own people, and their own content”.
Yubaraj Bhattacharya, CEO – Regional Channels, Mahuaa Media Pvt. Ltd says “Ke Bani Crorepati is the
first of our new show launches in the Bhojpuri market. We have a tremendous relationship going with our
viewers and our new shows like Ke Bani Crorepati will take this relationship to a new high.”
About BIG Synergy
BIG Synergy has built its reputation as a leader in the field of format programmes, starting off as one of
the country's first independent television production houses in 1988. Since then, BIG Synergy has been at
the helm of producing some of the country’s most critically acclaimed programmes. Keeping abreast of
constantly changing viewership, BIG Synergy has incorporated top of the line technology and state-of the
art equipment, creating content and programme ideas in sync with market demands.
The company had a rich haul of multiple nominations and 11 awards in 2009, including the Indian Telly
Award for Production House of the Year, for its excellence and variety of programmes - India's Got Talent
on Colors, Aap ki Kachehri, Sach ka Saamna and Khelo Jeeto Jiyo on Star Plus and Dus ka Dum on Sony.
BIG Synergy is now producing television programmes out of 4 centres - in Delhi, Chennai, Kolkata and
Mumbai.
In association with Reliance Mediaworks (earlier known as Adlabs), the company has recently been
renamed BIG Synergy Media Ltd, part of the BIG Entertainment group of Reliance ADAG.
About Mahuaa TV and Mahuaa Media Pvt. Ltd.
Mahuaa Media Pvt. Ltd. -
MMPL believes in creating content in the ‘local’ language and play an inclusive role in a community. The
company has been in the news and entertainment content business and is now adding movie and music
to its portfolio. It has four channels on air now, catering to Bhojpuri and Bengali communities – Mahuaa
TV (entertainment) and Mahuaa News (News) in Bhojpuri language and Mahuaa Bangla (entertainment)
and Mahuaa Khobor (News) in Bengali language. Geographically, MMPL footprint covers Bengal, Bihar,
Jharkhand and eastern UP.
MMPL is in the process of launching four more channels – a news channel in UP, a movie and a music
channel n Bhojpuri and a music channel in Bengali. In addition to these forthcoming launches, MMPL is
actively exploring opportunities to launch entertanment & news channels in other ‘regional’ languages.
MMPL is the brainchild of Mr. P K Tewari, a pioneer and a veteran of the regional media, and is a wholly
owned subsidiary of Century Communication Ltd, and a sister concern of Pixion – one of the leading post
production facilities in India.
Mahuaa TV -
Mahuaa TV is the first of its kind offering in the Bhojpuri language. Within a very short span of time it has
captured the hearts of people in the Bhojpuriland ie Bihar, Jharkhand and eartern UP and though the DTH
platforms all Bhojpuri speaking people across India and abroad. Coupled with Mahuaa News and soon to
be launched Mahuaa Music and Mahuaa Movies, Mahuaa TV represents a formidable bouquet of content
catering to one of the biggest communities in India. After its entry and consolidation, Mahuaa TV has
lined up a pipeline of new content that is going to take the channel several notches up in the ratings. Ke
Bani Crorepati is the first launch from that pipeline.
Ke Bani Crorepati
Ke Bani Crorepati is the first of the new show launches on Mahuaa TV. It’s an iconic show that has
been a game changer for TV channels in India over the last ten years. It also marks the introduction of
international formats into local languages and represents a huge up gradation of content for the Bhojpuri
market. Produced by Big Synergy and hosted by Shatrughan Sinha, it can’t get any better. It’s a huge
opportunity for millions of Bhojpuri viewers to relive the familiar experience in their own language and in
their own flavor and change their lives completely.
The press conference will be held at Maurya Hotel in Patna from 12pm to 3pm on 23rd April 2011.
The people attending the press conference would be Shatrughan Sinha- MP & Film actor, Indranil
Chakraborty- CEO Big Synergy, Pankaj Tiwari- Mahuaa Channel, Nikhil Sheth- President- Mahuaa Media
Pvt Ltd, Shreyas Kasaralkar-Marketing- Mahuaa Media Pvt Ltd & Urmika Rai- Senior Executive Producer
Mahuaa Media Pvt Ltd.
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