Himalaya Optical launches Sunglass Trends 2010

Raipur, 8th April 2010- Raipur for the first time will boast of exclusive branded eyewear from internationally renowned brands this summer. Himalaya Optical, one of the largest optical retail chains of India, today launched its Sunglass Festival here which was marked by the unveiling of the latest Sunglass Trends 2010 exclusively designed keeping in mind the subtle hues of the summer. The collection was unveiled and showcased by Ms. Tillottama Dutta, renowned model of Kolkata. Also present at the occasion was Mr. Rounak Maniyar, Area Sales Manager for Chattisgarh, Himalaya Optical.

The celebration started with the unveiling of the new range by Tillottama Dutta and Mr. Maniyar. Apart from offering Raipur for the first time a host of exclusive high-end range of eyewear this summer,

Himalaya Optical has also introduced light weight sunglasses to provide extra comfort during the blistering summer. Burberry, Prada, Versace, Dolce & Gabbana, Cartier, Diesel, Emporio Armani, Gucci are the brands for the pick in light weight sunglasses this summer. With unique styles and the highest level of clarity and UV protection, these glares are sure to conjure up the vibrancy of summers. The new collection ranges from sophisticated and elegant to bold and sporty with UVA and UVB protection. Himalaya Optical has also for the first time introduced exclusive polarized driving and sports series of sunglasses to give maximum UV protection.

Aviator styling and oversized frames are still good sellers, but the mid sized trend is also growing. The Sunglass Trend 2010 includes the launch of the latest range of fashion brands sunglasses which are launched worldwide. Speaking at the occasion Mr. Maniyar said, “We are thrilled to offer Raipur such a wide variety of eyewear this summer. Sunglasses have become an important part of fashion wear. The variety of colors and styles that they come in can match every outfit and contribute to a stylish appearance. And now Raipur can also boast of being at par with the urban metros when it comes to fashion accessories”.

Light weight range introduced by Himalaya Optical is not confined to sunglasses only. Himalaya Optical has also introduced polycarbonate lenses which is 30% lighter than normal lenses and up to 10 times more impact resistant. The combination of light weight comfort, 100% UV protection and impact resistance makes polycarbonate lenses an excellent choice for children and sportsmen. These are available in different brands like Litewear, Resolution and Airwear.

The summer trends at Himalaya Optical is set to vie for all the attention this summer with a plethora of shapes and sizes, yet keeping it light.

About Himalaya Optical

Himalaya Optical is one of the largest retail companies in the vision care business in India. Ever since its inception in 1951 in Eastern India, Himalaya Optical is one of the dynamic retail chains in this business. Starting in 1935 and founded by visionary of its time, Himalaya Optical was founded by Late Manna Lalji Binani and since then has become synonymous with vision care solutions. Its path and progress has been dynamic that has stood the test of time and enabled Himalaya Optical become a household name in vision care.

Himalaya Optical has 42 outlets spread across the entire nation- West Bengal, Bhubaneswar, Rourkela, Andhra Pradesh, Maharashtra, Raipur, Uttar Pradesh, Haryana, Delhi, Punjab & Rajasthan being just some of the places where Himalaya Optical has a strong foothold. Pioneering the concept of exclusive showrooms, at an early part of its business, Himalaya has always put forward quality and customer service as its business mantra. Leaders in vision care, Himalaya today conjures up a wide range of bewitching spectacles, frames and sunglasses from bargain bins to high end brand names. First to introduce computerized eye testing in Kolkata, the company has also been responsible to introduce the concept of contact lens in this region and imported ophthalmic lenses and progressive lenses in the country.

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