COLORS Ropes in Priyanka Chopra
Priyanka to host this year’s Special IPL edition of ‘Fear Factor – Khatron ke Khiladi’
MUMBAI,: COLORS (a Viacom18 channel), India’s number #1 Hindi entertainment channel, today announced that is has signed up none other than Bollywood’s top actress – Priyanka Chopra, to host this year’s Special IPL Edition of ‘Fear Factor – Khatron Ke Khiladi’, COLORS’ flagship format show. So, get ready to experience the ‘glamour ka tadka’ on this season’s Fear Factor – Khatron Ke Khiladi’ only on COLORS, as Priyanka Chopra takes 13 cricketers to task.
The Special IPL Edition of ‘Fear Factor – Khatron Ke Khiladi’, will have 13 cricketers (Indian as well as International) competing with each other to vie for the Fear Factor ‘Khaton ka Khiladi’ khitaab for 2010. This is part of COLORS’ initiative to weave interesting entertainment around the biggest cricketing event in India – the IPL, by combining 2 of India’s biggest passions – Bollywood & Cricket.
Confirming the development, Ashvini Yardi, Programming Head – COLORS, said, “We’re delighted to have Priyanka on-board to host this year’s Fear Factor – ‘Khatron Ke Khiladi’. When you combine her glamour, mass-appeal and athleticism with that of cricketers’ energy and adrenalin, what you get is the best possible combination for a show like Fear Factor – Khatron Ke Khiladi.” She further added, “Akshay took this show to great heights with his inimitable style, however this year we’re changing the format. So, far you had seen 13 hasinaein with 1 khiladi…this season get ready to witness 13 cricketing khiladis and ek haseena.”
Talking about her association with COLORS, Priyanka Chopra, says – “It feels fantastic to be associated with one of the biggest shows on Indian television today and it fits perfectly with my personality. I have been a huge fan of FF-KKK and thoroughly enjoy watching it. I am looking forward to begin an all new innings in TV with this show which pumps up the adrenaline levels. It’s exciting to be a part of the concept which is unique and is associated with some of the biggest names in cricket.”
‘COLORS’ is Viacom18’s (a 50/50 joint venture operation in India between Viacom Inc. (NYSE: VIA, VIA.B) and the Network18 Group) flagship brand in the entertainment space in India. A combination of ‘emotions’ and ‘variety’, COLORS launched on 21st July 2008 offers an entire spectrum of emotions to its viewers. From Fiction shows to Format shows to Reality shows to Blockbuster Movies – the basket contains all ‘Jasbaat Ke Rang’. ‘COLORS’ is dedicated to promoting ‘Cohesive viewing’, through programmes like Sabki Jodi Wohi Banata…Bhagyavidhata, Maat Pita Ke Charnon Mein…Swarg, Jai Shri Krishna, Balika Vadhu- Kacchi Umar Ke Pakke Rishtey, Yeh Pyar Na Hoga Kam, Lagi Tujshe Lagan, Uttaran, Na Aana Is Des Laado, Fear Factor – Khatron Ke Khiladi Level 2, Bigg Boss Season 3, Chhote Miyan Chapter 2, India’s Got Talent, I00 % and National Bingo Night amongst others. ‘COLORS’ is a pay channel and is available as a part of the ‘One Alliance’ bouquet.
About Viacom 18 Media Pvt. Ltd.
Viacom 18 Media Pvt. Ltd. is a 50/50 joint venture operation in India between Viacom Inc. (NYSE: VIA, VIA.B, world’s leading entertainment content company, comprising brands like BET, MTV Networks and Paramount Pictures) and the Network18 Group, (one of India's leading full play media conglomerates with interests in television, internet, filmed entertainment, mobile content & allied businesses, comprising brands like CNBC TV18, CNBC Awaaz, Newswire18, moneycontrol.com, CNN-IBN, IBN 7, Homeshop18 and E18 amongst others). The joint venture includes leading brands across television, film and digital media to build one of India’s leading multimedia entertainment powerhouse. Viacom 18 Media Pvt. Ltd. includes the vibrant youth brand - MTV, the fastest growing kids channel - Nick, India’s only International Music & Lifestyle channel - Vh1 , Studio18, a new-age motion picture brand that produces, acquires and distributes Hindi films and ‘COLORS’ the new Hindi general entertainment channel.
Viacom18 brings together the unique strengths of two formidable partners, thus forming an entertainment conglomerate that will have a competitive advantage in serving the needs of both viewers and advertisers.